According to Foreign Minister Tsahkna, several Estonian companies have been successfully operating in Azerbaijan for years, contributing to the development of the country’s e-governance solutions. “Many members of our business delegation are already engaged in cooperation projects with Azerbaijan. Our aim is to reinforce and expand these partnerships — alongside digital services, transport and logistics, there are opportunities in many other sectors as well,” Tsahkna said.
One of the participating companies, B.EST Solutions, has been active in the Azerbaijani market for over 15 years, having helped to create and manage the Asan Imza mobile digital identity and e-signature infrastructure — a pillar of Azerbaijan’s digital state. The company’s founder and CEO, Jana Krimpe, noted that the system is now integrated with more than 2,000 e-services, including all banks and national platforms.
“Asan Imza is one of the cornerstones of Azerbaijan’s digital state. It enables citizens and businesses to access secure e-services regardless of time or location,” Krimpe said.
She added that the purpose of the visit is to strengthen the strategic partnership in digital cooperation between Estonia and Azerbaijan and to represent Estonia’s private sector, which has long-standing experience in developing e-government. “This is an excellent opportunity to explore new directions in innovation, cybersecurity, and cross-border digital identity — areas in which Estonia is a recognised pioneer,” Krimpe added.
“When it comes to fields like digital governance or data protection, the support and diplomatic presence of the Estonian state is especially important. It gives our companies greater visibility and credibility in international markets,” Krimpe affirmed.
Fleetguru, a developer of fleet management software, is also planning to enter the Azerbaijani market. According to Sven Aulik, Director of Partnerships, the company will sign a cooperation agreement during the visit with its first local partner.
“There are still few service providers like us in the Azerbaijani market, and since digitalisation is a hot topic there too, we see real potential. Our longer-term goal is to expand across the Caucasus region — and perhaps into Türkiye as well,” Aulik said.
He emphasised that official business delegation visits allow companies to meet multiple potential clients and partners at once. “It’s also important that our state representatives are always ready to engage with the specific needs of businesses. This is especially crucial in countries where decision-making processes are hierarchical and often intertwined with the public sector. Without state support and the endorsement of local politicians, it may be impossible to even get through the door of major companies,” the Fleetguru representative explained.
To help Estonian companies identify business opportunities, a joint business forum was held in Baku on 21 October, bringing together representatives from Estonia, Latvia, Finland, and Azerbaijan. In addition to B.EST Solutions and Fleetguru, the delegation includes Prolog, DEEEBOX, SLD Consult, Live Technologies, Skines Rail, SAL Recruitment, Systemseparation, CV Partner, Intraglobe, KKT Production Group, TBE Sales, Primewood, NV Trade, and the Estonian Chamber of Commerce and Industry. The education sector is represented by the Järva County Vocational Training Centre and TalTech.
